VIA Creative

Branding

Your brand is the essence of your business. A good brand should clearly express and reflect the personality of your business. From your company logo to your full visual identity and how you communicate with your audience.

It's all in the detail...

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Brainstorming logo ideas

Brand Discovery Workshops

We're big on discovery here at VIA. We like to really delve into the finer details about your company and the product or service you are offering. We'll ask questions (a lot) and maybe even conduct a workshop to really immerse ourselves in your company. Investing yours and our time to arm ourselves with this knowledge and understanding at this early stage makes for a much better, well-informed solution.

Naming exercises

We know it can be extremely difficult to come up with a name for your new product or company. After all, it's got to stick around for years and not conflict with another company's name or trademark. We can undertake this service for you and propose a range of potential company names using our naming exercise. Talk to us if you're thinking of setting up a new brand or launching a new product and see how we can help provide some unique ideas to get you started.

Keeping things simple

What is brand strategy and what does it actually mean? We're not about confusing you or your intended market, we're about keeping things simple. To start with what vision do you have for your company, and how can this vision connect with your internal and external brand communication? The ability to understand, analyse and deliver a strategic company identity is one of our specialities. We use design techniques and processes gathered from working in multiple sectors since 2003 to help you revolutionise your brand into engaging user experiences.

Your brand is much more than a logo or a typeface. It's all-embracing, the big picture, the works. It's meant to be the complete user experience that communicates to your audience who your company is and what it stands for. There is no limit to the interaction a customer will have with your brand. At VIA, we can help you with the whole shebang.

Branding Strategy

Our branding process is defined further on our branding process page but our collaborative, strategic thinking aims at defining a foundation and rationale for your brand. This ensures the design work we undertake is specific to the needs of your end users.

Some of the questions we will ask in our discovery sessions include:

  • What are your thoughts, issues, concerns with your current brand?
  • What are your company's core values?
  • What are your company's core aims and goals for the next 12 months?
Brainstorming logo ideas
Midas Cladding

Visual Identity, graphic assets, and marketing collateral

We can provide everything you need to convey the right image to your desired markets. Our experience in designing sophisticated visual identities for organisations in many different sectors ranges from developing basic branding such as a logotype, symbol, associated typography, colour schemes and guidelines — to additional marketing collateral such as website design, app design, social media platforms and e-marketing.

With our own in-house printing company, we can also ensure that your brands touch point marketing is also perfectly managed.

If you have a potential project that we could help you with, please fill out the form below with the information and we'll get back to you.

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Cargo Fleet Offices
Middlesbrough Road
Middlesbrough
TS6 6XH