We're big on discovery here at VIA. We like to really delve into the finer details about your company and the product or service you are offering. We'll ask questions (a lot) and maybe even conduct a workshop to really immerse ourselves in your company. Investing yours and our time to arm ourselves with this knowledge and understanding at this early stage makes for a much better, well-informed solution.
We know it can be extremely difficult to come up with a name for your new product or company. After all, it's got to stick around for years and not conflict with another company's name or trademark. We can undertake this service for you and propose a range of potential company names using our naming exercise. Talk to us if you're thinking of setting up a new brand or launching a new product and see how we can help provide some unique ideas to get you started.
Our branding process is defined further on our branding process page but our collaborative, strategic thinking aims at defining a foundation and rationale for your brand. This ensures the design work we undertake is specific to the needs of your end users.
Some of the questions we will ask in our discovery sessions include: