From an introductory workshop, we gathered that the old UCS brand was outdated and in need of a fresh start in order for the company to make an impact against its competitors.
The workshop enabled us to determine a new direction and name, including a new strap line, company ethos and customer promise. The brief would also cover an all new marketing plan and online presence for the company.
We went through dozens of variations before we landed on the chosen logo. With ideas ranging from simple glyphs, to isometric styles and abstract initials.
The idea behind the logo is based on the complexity of technology such as computer chips or wiring. And combines the U, C and S into an icon to represent the company.
Designed to be simple and able to be scaled down without losing clarity, the icon can also be used to represent the sub brands. While developing the overall look and feel, this led to a set of custom initials to accompany the logo and its sub brands.
From the beginning, the UCS logo would need to work with several existing sub brands. The brand would need to be versatile to accommodate different text and colours.
The different colours of each sub brand are able to work with the logo in a variety of layouts or without text as seen below.
Before we began the design process, we would first need the brand new content to accompany the website.
With the new content in place, we are able to create wireframes of the browser and mobile websites. Here, we could determine that the services and sectors were the most important content that will demonstrate the company's expertise scope.
One of our early project discovery meetings highlighted the need for an intuitive contact solution. Enabling users to get in touch without opening their email client or loading a new page.
To enhance the website's look and usability, we created a set of bespoke icons for the services and sectors. The icons can be carried over to a wide variety of digital and print elements, and are entirely unique to the UCS brand.
Using icons helps to enhance the navigation on both desktop and mobile.
With the icons seen above as part of the dropdown menus, and as part of the navigation in the mobile's sub menu.
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