Brand Discovery

The aims of our brand/project discovery phase are:

• To review your current brand and name
• To understand your key target markets
• To brainstorm new thoughts and ideas
• To suggest new names and ideas for the brand

Once this discovery is complete and we are armed with this new information, we can then help shape and define the following aspects of your brand:

• Your brand position
• Your brand promise
• Your core values
• Your brand name
• Your brand associations

Initial Ideas

A constant feedback loop is crucial to the success of the project, we will require input throughout various stages of the brand development process - from confirming the results of the Brand questionnaire and/or a brand workshop through to scoping early ideas and presentation of our initial solutions. We then shape and mould any feedback, both positive and negative into a final solution that is ready for submission into your target markets.

A project manager and designer will oversee the initial discovery process, they will meet with yourself and help define the branding process. This is usually in the form of a questionnaire or workshop to extract the key components of who you are, where you came from and aimed at filling the gap where your new brand needs to be. Our overall solution will be reflective of the direct feedback from yourself, our own market research about your company and also your competitors and your target audience/market.