VIA Creative

Our Web and Digital Process

For a new website or digital media project we need to know what you require. An initial briefing and some early research will provide us with the information we need to submit our outline proposal. From commission Your Journey Starts Hereā€¦

Briefing

Our process is definitive, we execute all of our bespoke web builds this way and it means we can deliver the best, most satisfactory outcome for your new web project by following this process diligently.

Project Discovery

Project Discovery

  • Requirements strategy
  • User analysis
  • Research
  • Page structure
Content and Data Analysis

Content and Data Analysis

  • Content and image assessment
  • Data scoping
  • Copywriting/photography
Design, Wireframe, UI and UX

Design, Wireframe, UI & UX

  • User experience design
  • Wireframing
  • Design & UI assets creation
Build and development

Build & Development

  • Front end development
  • CMS integration
  • Sitemap generation
  • SEO compatibility
Device Testing

Device Testing

  • Browser compatibility checks
  • Responsive device testing
  • Staging link provision
Launch and Support

Launch & Support

  • Implementation and propagation
  • Search engine submission
  • Ongoing site maintenance

Our Branding Process

We run an incredibly tight ship at VIA, our branding processes continue to evolve to the extent that regardless of project size our first aim upon project acceptance is to really understand your business goals, the project goals and vitally how the two come together to ultimately deliver the final representation to your customer.

A project manager and designer will oversee the initial discovery process, they will meet with yourself and help define the branding process. This is usually in the form of a questionnaire or workshop to extract the key components of who you are, where you came from and aimed at filling the gap where your new brand needs to be.

Our overall solution will be reflective of the direct feedback from yourself, our own market research about your company and also your competitors and your target audience/market.

Brainstorming logo ideas

Brand Discovery

The aims of our brand/project discovery phase are:

  • To review your current brand and name
  • To understand your key target markets
  • To brainstorm new thoughts and ideas
  • To suggest new names and ideas for the brand

Once this discovery is complete and we are armed with this new information, we can then help shape and define the following aspects of your brand:

  • Your brand position
  • Your brand promise
  • Your core values
  • Your brand name
  • Your brand associations

Initial Ideas

A constant feedback loop is crucial to the success of the project, we will require input throughout various stages of the brand development process - from confirming the results of the Brand questionnaire and/or a brand workshop through to scoping early ideas and presentation of our initial solutions. We then shape and mould any feedback, both positive and negative into a final solution that is ready for submission into your target markets.

Brainstorming logo ideas

Approval & Launch

After review and approval of the chosen brand, we can help shape further applications of your brand including development of a launch and marketing strategy, creation of associated web and digital media and also printed marketing collateral to promote the use and vision of your new brand.



Process diagram

Successful branding begins with a well-defined brand that is RELEVANT to your market.

Social Media

Address

Cargo Fleet Offices
Middlesbrough Road
Middlesbrough
TS6 6XH