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Why You Need to Think About Reinvigorating Your Website

Why You Need to Think About Reinvigorating Your Website

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Why You Need to Think About Reinvigorating Your Website


A day in the life of a Digital Marketing Apprentice

Niamh McGahon

Follow Niamh our Digital Marketing Apprentice as she takes you through a busy day in the VIA Creative design agency.

A website redesign can be a daunting task for your business, but by making sure you are partnering with a good web design firm (like us) can make the process a lot easier, and trust us it can even be fun. Your audience’s first impression of your business is based almost exclusively on your website, so redesigning your website isn’t a task to take lightly. Take it from us, a well-designed website is one of the most effective marketing tools your business has got – make the most of your business’ shop window by keeping it fresh, current, and easy to use.

Are you mobile friendly?

Your website will be viewed on a variety of devices, with mobile web usage on the rise the chances are that your websites first contact will be from a mobile phone or a tablet. By incorporating responsive design into your new website you will have a greater chance of reaching a larger audience than you would with a website that’s not mobile ready.

Do you need to improve usability?

If your users cannot find what they are looking for on your website they are probably likely to disappear and not return any time soon. todays Internet users are impatient and don’t like to search around on pages for what they’re looking for, they want it presented clearly and concisely the moment they arrive.

Adding new functionality?

If you want to add a blog, forums, e-commerce, or other major features or tools to your website, a redesign is probably in order. That way you can ensure that everything flows seamlessly throughout the website, and it won’t look like the new feature was just tacked on as an afterthought.

If you have rebranded

If your business has undergone rebranding (we can help with this too), you will almost certainly need to redesign your website, along with your other marketing materials. Rebranding isn’t always just about a new logo and colours – more often than not it will require you to update the content of your website, so don’t forget that aspect when tackling your website makeover.

To shake things up

This happens to everyone – sometimes we just need a change. If you think your website is starting to look a little tired and dated, the chances are your site visitors think so too. A fresh design and a rethink may be just what you need to stir up a little excitement about your business.

Ray Shephardson


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