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What is branding and why is it essential for your business?

What is branding and why is it essential for your business?

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What is branding and why is it essential for your business?


Introducing the VIA Manifesto

Dave Ramrekha

So the general election came and went, everyone got to vote, everyone had an opinion and we all saw the various parties manifestos. So on the back of the...

In the highly competitive business landscape we all work in, being distinctive in a crowded marketplace is essential for success. That's where branding comes in. But what exactly is branding, and why is it so important for businesses, both small and large? In this post, I’ll explore the definitions of branding, the benefits of branding design and more importantly, how it can help your business thrive.

What is Branding?
Branding is more than just a logo or a catchy slogan – it's the foundation of your business identity. It encompasses everything from your logo, website, and marketing materials to your company culture, values, and mission statement. Effective branding communicates who you are, what you do, and why you do it, helping you connect with your target audience on a deeper level. Whilst not everyone will want a full brand design process for their business in fact we do a lot of simple logo design work at our agency, if you want a basic logo design creating for your company we can certainly help with something cost-effective, quick but still bespoke to your business (no clip art or canva template logos here, sorry go elsewhere if you want it for a fiverr!)

The benefits of the right branding design

1. It establishes your company’s identity
In any market or industry sector where you are competing with an abundance of rivals all vying to win that lucrative golden goose customer, having a strong brand identity is essential for setting yourself apart in a competitive market. A well-designed and thought out brand helps your business to be easily recognised and remembered by your customers, distinguishing you from your competitors.

2. Builds trust and credibility
A professional and cohesive brand image instils confidence in your customers and makes them more likely to do business with you. By consistently delivering on your brand promise, you can build trust and loyalty with your audience, helping your business to thrive.

3. Increases brand awareness
Effective branding design helps to increase your visibility and make your business more memorable. By creating a consistent and recognisable brand image across all your marketing channels, you can ensure that your business stays in the forefront of the mind of your target audience.

4. Attracts your ideal customers
Your brand is the first impression that potential customers have of your business. By developing a strong and memorable brand identity, you can attract your ideal customers and create a connection with them that goes beyond just a transactional relationship.

At VIA Creative we have been creating company branding projects since 2003. Our experience as an established design agency over these years has allowed us to gather, shape and evolve some of the best design practices and principals to obtain the right skills needed to create meaningful brands that resonate with our client’s audiences. This experience has been honed down to create a thorough and highly successful brand design process.

Our branding process

1. Project discovery phase
Our branding process begins with a Project Discovery phase, where we take the time to get to know you and your business. We'll discuss your goals, values, and target audience, and conduct market research to understand your competitive landscape.

2. Brand workshops and brainstorming sessions
We'll hold workshops and brainstorming sessions to explore different branding concepts and ideas. We'll work closely with you to develop a clear vision for your brand, defining your core values, mission statement, and brand personality and show you how these are important for your business and audiences.

3. Brand design and development
This is the juicy stuff for us creatives! Once we have a clear understanding of your brand identity, we'll begin the design and development phase. This includes creating your logo, brand colours, typography and visual elements. With an in-house team of designers and web developers we can also help with designing your website, marketing materials and other brand assets.

4. Brand implementation, launch and marketing strategy
Finally, we'll help develop a brand launch strategy with you. This targeted and coordinated marketing plan will help implement your new brand across all your marketing channels, including your website, social media, print materials, and more. We'll also provide ongoing support and guidance to ensure that your brand continues to grow and evolve with your business. We’ll even show you statistical information so you can see and monitor how your marketing plan is being received by your intended audiences.

See our branding design process

Do you have any issues with your current branding?
Many businesses struggle with outdated or inconsistent branding that doesn't effectively communicate their values or connect with their target audience. This can lead to confusion among customers and a lack of trust in the brand and worse, your golden goose prospect being directed firmly into the arms of your competitors!

How we can help
Here at VIA Creative, we understand the importance of effective branding for businesses in Middlesbrough across Teesside and the wider North East regions. That's why we offer a range of branding design services to help businesses establish a strong and memorable brand identity. It doesn’t matter the size of your business our process works for all so if you’re a sole trading plumber, a start up tech business or even a multi million pound engineering firm looking to rebrand, our skills, knowledge and processes will create you that right branding solution.

Free initial brand review
If you're unsure about the effectiveness of your current branding, we offer a free initial brand review to help identify areas for improvement and can help develop a plan to elevate your brand image ensuring you not just compete in a crowded marketplace but more importantly come out on top.

Contact us for a FREE brand review

Branding is an essential component of any successful business, large or small. By investing in effective branding design, you can establish a strong identity for your business, build trust with your customers, and ultimately grow your business. If you're looking for professional branding design services, look no further than us.

Contact us today to see how we can help you build a strong and memorable brand for your business.

For more details drop me an email: or call 01642 804534

But hang on, you don’t just need to take our word for it, see who we’ve helped for yourself…

View our case studies

Dave Ramrekha


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