It's a common trend to simplify a logo and brand. There have been plenty of examples with varying degrees of success in recent years.
If you’re reading this blog post, chances are you’ve used a mobile app at some point. It’s also likely that you’ve used two of the most common types of mobile apps: hybrid and native. If you’ve never heard of these terms before, allow me to elaborate:
A native application is an app that has been built for a specific operating system and are downloadable through the App Store and Play Store for iOS and Android respectively. iOS/iPhone apps are typically created using a language called Swift (or Objective C), and Android apps use Java.
The main benefits from a user’s point of view in using a native mobile app are threefold:
Performance is much, much better. It’s far quicker to navigate through the app and it is much more responsive to the user’s finger tap
Native apps have the ability to support offline usage (i.e. not connected to the Internet via WiFi or cellular data), whereas hybrid apps generally require an Internet connection, especially for data input (such as filling in a form)
Native apps have unlimited access to the device’s hardware features (such as camera, GPS, microphone, etc) whereas hybrid apps don’t support all of these features. Hence, native apps are far more future-proof as you may want to add in these features later down the line (even if you don’t want to include them now)
If you have commissioned a company to build you a native app, it’s likely that they’ll build two separate apps (one for iOS and Android). This is great from a user experience point of view as Android and iOS users expect different things in terms of design and layout. Therefore, in building a native app, we can cater for both iOS and Android platforms to provide better UX and ultimately fulfill the user's expectations.
While native apps are separated into two (one for iOS and one for Android), the code between the iOS and Android versions of the same hybrid app is shared which means that hybrid apps don’t cater to an individual operating system. Therefore, we can’t successfully fulfill UX expectations to the detail that we can with native apps.
So when are hybrid apps useful?
We would typically recommend going native if your app matches any of this criteria:
The app has a medium to high level of complexity
You are anticipating a large number of users using your app
You expect to add more features into the app in the future
Your app requires access to any of the device hardware features (such as camera or microphone)
If your app is incredibly simple (in other words, what we call an information or brochure app, with no special functionality), OR you have a very low budget, we would consider the hybrid approach.
However, we truly believe that it is impossible to achieve the same level of quality in a hybrid app as you would in a native app. We also believe that “Quality is Foremost” (see our core values here) which is why we would always recommend truly native solutions.
Case in point
We recently built and launched a native mobile app for Your Voucher Book, a popular voucher book platform operating in and around Teesside. Originally, the director had received a quote for a hybrid-based app. However, once we explained the benefits of going native, she commissioned us to build the app (along with a brand new website). We hate to toot our own horns, but we're pretty proud of this one. Watch this space for the Your Voucher Book case study!
How can I get a quote?
If you are thinking about getting a mobile app built, we’d love to help! Drop us an email at firstname.lastname@example.org, or give us a ring at 01642 804534 to arrange a free consultation meeting with our director and the team.