We crafted a visual narrative that told the story of 'Discover Care' in a compelling way, the availability of job and career opportunities available throughout the region's various NHS Trusts. The design aimed to communicate the campaign's purpose, evoke emotions, and create a lasting impact. The choice of colors, imagery, and typography played a pivotal role in narrating this story all aimed at cutting through the usual NHS marketing imagery and to be eyecatching, dynamic and overall engaging.
Delivery of the Discover Care marketing campaign
The Discover Care campaign is working very well across social media, this is because we have applied a very focused digital marketing strategy. We produced valuable, meaningful and quality content that sign-posts the public into events, training, education and apprenticeship roles. The campaign uses real NHS and Health and Social care employees as advocates in the campaign and all content is programmed and timelined through to relevant key dates, themes, topics and employment news agendas. An associated wide range of printed marketing collateral was created to help promote the campaign with a QR link to the landing page where a user could find more specific job roles available within the Tees Valley region. The campaign is now running, being widely well received and the various Trusts are considering extending the campaign well into 2024.