VIA Creative

New brand design plus website design and build for a maritime recruitment agency

Oceanic Connect, New branding design & bespoke web development

We were commissioned by a local startup company looking to redefine the maritime recruitment industry with a new brand and fullly customised recruitment based website. Read the case study on how we crafted their digital presence below.

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Oceanic Connect screenshot

Navigating the branding process

Initially the client wanted to apply their own logo to the project but after our compelling reasoning they agreed to us designing their new branding. The result is a more professional and resonating new brand that truly reflects the nature of this maritime recruitment company.

Our web design process resulted in a truly defined bespoke solution

Once the branding had been approved we worked through our proven Project Discovery phase to extract the best possible user experience pathway through the new website. In crafting tailored wireframes for our client's marine recruitment website redesign, our design agency meticulously mapped out the user journey, ensuring intuitive navigation for both job seekers and employers. By aligning our wireframes with the maritime industry's unique demands, we transformed complex functionalities into visually compelling and user-friendly interfaces that drive engagement and streamline the recruitment experience.

Oceanic Connect wireframe
Oceanic Connect wireframe
Oceanic Connect wireframe

Creation of a sophisticated web design styleguide

Employing the client's recruitment brand's distinctive color palette, we expertly curated a comprehensive web design style guide that harmoniously integrates the essence of the industry into every visual element, fostering a cohesive and captivating online presence.

Creation of a sophisticated web design styleguide image

Planning all screens to ensure that the finding of and applying for jobs experience was seemless

Crafting impactful job posts for our client's marine recruitment website was a meticulous process that we undertook. We meticulously tailored each stage of the recruitment process to encapsulate the unique requirements and nuances of various maritime roles, infusing them with engaging narratives that highlight the industry's allure. By seamlessly blending captivating content with structured layouts, we not only conveyed job details effectively but also resonated with potential candidates on a deeper level, fostering a connection between their aspirations and the abundant opportunities within the maritime sector.

Creation of associated on-brand digital assets plus fully customised, responsive design as standard

In the realm of social media, we embarked on a creative journey to develop branded posts for our client's marine recruitment business. By aligning these posts with the client's branding guidelines, we established a consistent visual identity across platforms, effectively establishing their presence as a trusted source of maritime career opportunities.

By employing fluid layouts, intuitive navigation, and optimizing visual assets, we seamlessly accommodated users across every device, empowering them to explore job listings, submit applications, and engage with this maritime client effortlessly, regardless of their chosen platform. This approach not only elevated user experience but also reinforced our client's commitment to accessibility and convenience within the competitive marine recruitment landscape.

App screenshot
App screenshot
App screenshot

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