The final brand logo
The final chosen solution used a continuous line graphic symbol which was created to define the shape of a house using the negative space with the angle of the arches conveying strength and protection.
The symbol also denotes an underlying reference to Middlesbrough’s iconic Transporter Bridge. An all upper case sans serifed font was used to complement the symbol shape with a highlight placed by the colour change for the letter ‘M’ referencing Middlesbrough. The font chosen complements the shape of the symbol perfectly with its pointed letter ‘M’ angles.
We also created a full brand styleguide to accompany the new logo, with pages on correct usage, fonts, colours and tone of voice. The execution of associated brand deliverables is also a key component of any brand design project we undertake so we created a range of icons and wallpaper patterns to allow for greater flexibility of the branding. The visuals below show the application of the new branding on items such as flags, hoarding designs and for social media graphics.
Part of the banding development included the creation of a range of branded applications. We needed to ensure the new branding could work distinctly on associated marketing materials from large format hoarding displays and flags, right through to website assets and social media graphics.