VIA Creative

Branding, logo design, marketing collateral design and development

Independent Teesside, New branding design project

Independent Teesside was forged from a desire to celebrate all things independent throughout Teesside. The business has evolved into a movement that actively encourages Teessiders to support the independent businesses which are the heartbeat of our region. We were commissioned to undertake a full logo and branding redesign project for them.

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Independent Teesside screenshot

Restyling the brand

We undertook lengthy design and conceptual processes to create a unique and memorable new logo for Independent Teesside. The project was a real test for our design team as our concepts tried to avoid the iconic but heavily overused Transporter Bridge. We also designed a range of new assets and logo variations that could really enhance and drive the brand further.

The old logo and our new concept

The previous logo , whilst having a strong visual, had connotations of the Northern Soul logo so we worked on creating a brand that had more meanings reflective of the local shopping scene with softer lines and a more playful fontstyle.

Independent Teesside wireframe
Independent Teesside wireframe
Independent Teesside wireframe

Development of the branding

Our brand design process ensured we created a truly unique and original logo for a well know Teesside brand. Our rationale for the design was simple, using people, places, shopping and support allowed us to create a fresh new and memorable new brand for Independent Teesside.

Development of the branding image

Creating new icons, variations and enhancing the overall brand

We also designed and created a series of unique new icons for the business, this allowed the style of the new branding to be enhanced across a range of associated marketing and digital collateral. Additional graphics were also designed to be used in th emember retailer shop windows to help push the brand locally.

Applications of the new brand design

We wanted to create a new brand that had genuine mileage when it came to enhancing the look through promotional marketing material.

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