VIA Creative

Bespoke responsive website design and development

Ideal Cleaning Centre-Middlesbrough based professional cleaners

View the case study on how we designed and built a multi-page custom website.

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Ideal Cleaning Centre website case study screenshot

Design and development of a new, content heavy website

Ideal Cleaning Centre approached us to bring a more professional website presence to their business. The previous budget site had a large degree of content and had built up a wide range of ranked and indexed web pages over the past 6 years that the client wanted to retain. We were tasked with undertaking an extensive project discovery phase to make the information as clear, relevant and digestible as possible. The design needed to feel corporate and professional but also welcoming and friendly to reflect the values of the family-run business.

Whilst retaining large amounts of content the client also commissioned new photography and content copywriting to enhance the online professionalism of the new website, these additional services coupled with the bespoke design and build we provided ensured the end result was a thoroughly professional and enhanced website that effectively showcases the clients range of services.

How we integrated multiple web page blocks into a clean and uncluttered layout

With such a large level of content to manage, our designers went about the process with a series of custom wireframes showing how the updated new content and image placeholders would work together. All design aspects were focused on giving potential customers the information they required with the option to contact IDEAL in the quickest and simplest manner.

Ideal Cleaning Centre website case study wireframe
Ideal Cleaning Centre website case study wireframe
Ideal Cleaning Centre website case study wireframe

Applying the new brand elements into our website page designs

Our unique Project Discovery process has established itself as the key process in the start of any of our web build projects. Ideal Cleaning Centre underwent this process as we needed to nail down the level of pages they wanted and how their new brand message could be conveyed through the wide range of website pages. It was important that the site reflected their prestigious history and reputation as the premier cleaning service in the area.

Applying the new brand elements into our website page designs image

Website design examples of the pages from the Ideal Cleaning Centre website

Once the wireframing and design phaces were complete our team of developers began the HTML build of the various web pages and integrations of the various customer enquiry touch points within the new website. With custom forms, pop ups and call to action features the website serves as an engaging platform for lead generation and customer enquiries. A custom blog feature was also included to allow for the creation and sharing of ongoing news articles from the client.

We also ensured the new website had concise responsive pages to work seemlessly on various devices, see the mobile screen layouts further down the page.

App screenshot
App screenshot
App screenshot

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