How do we take, not one, but two outdated websites with existing content and make it accessible for a wide-ranging market, make it beautiful regardless of the users' device, and above all, solve the users' problem in as short a time as possible.
Our concept was driven by a thorough, in-depth research and discovery phase that determined the users' flow, ultimately providing a vehicle for the user to find the content they want via the most direct, uncomplicated and logical route possible.
Our vision for the design of the site was clear: timeless, user focused & content driven. This was backed up by strong and clearly consistent user interface elements.
One of the largest early stage tasks was to bring together all content from all domains. How we collated and analysed that amount of content did determine the future of the project, something we never underestimated.
For mobile visitors, we opted to produce a range of bespoke icons that helped streamline the design of the site for mobile views. We paired the image views from the desktop to flip to the abbreviated view on mobile with these icons adding another user experience dimension on smaller devices.
We proposed a bespoke filter solution to show the categories a user could access to define their specific choice for finding somewhere to stay, a place to eat or an activity all within the confines of the Hartlepool region.
From the early project discovery phase, a senior developer began working directly with the client and designers to understand the required infrastructure. How many visitors does the site get? What are the current overheads and resources being used?
We began to paint a picture of the minimum required server infrastructure and start the process of deploying and readying that architecture.
Throughout the early design stages, our development team had been keeping one eye on the progress to date. Not only did this allow a seamless transition for the client and the project to a new department but crucially our development team provided technical feedback to the designers, ensuring that everything designed was in fact technically possible within the proposed constraints set by the client.
During the front-end development phase, our team began to design/install the core database structures and populate with the content provided.
As an extension to the filter feature on the Destination site, we created a bespoke filter function that lets users define the property type they required and then filters and displays the available properties on a Google map interface. A small but important feature centred around making the user experience as easy as possible.
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