Brand transformation for a national engineering consultancy

BGP Consulting Engineers, New branding design & development

BGP Consulting, a national engineering design consultancy with a reputation for technical expertise and project delivery, approached us with a clear ambition: to elevate their brand so it better reflected the scale, confidence, and professionalism of their organisation.

From our studio in Middlesbrough, we partnered closely with their senior leadership team to define a new visual identity that would support their growth and unify their communications across the UK.

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Logo Development: Crafting a symbol that reflects BGP Consulting’s core expertise

As part of BGP Consulting’s wider brand transformation, we set out to develop a new logo that would express the company’s engineering focus with clarity, confidence and a strong sense of regional identity.

Understanding the foundations
Our process began with an in-depth exploration of BGP Consulting’s mission, values, and technical reputation. From their commitment to precision engineering to their long-established presence in the North East, we distilled the characteristics that truly define who they are: strength, reliability and uncompromising attention to detail.

Designing a mark with structural integrity

The final symbol draws directly from the company’s engineering heritage. Bold, angled shapes subtly articulate the BGP abbreviation while echoing the structural integrity of a truss, a deliberate reference to the strength, support and technical expertise at the core of their consultancy work. This geometric foundation reinforces both the stability of the business and the engineered thinking that drives every project. Precision-cut angles within the design further emphasise accuracy and methodical execution, communicating BGP Consulting’s high standards and rigorous approach to problem-solving.

A directional nod to the North East

A subtle arrow, seamlessly integrated into the geometry, points North East. This detail not only pays homage to the company’s roots but also represents ambition, progress and forward momentum, a visual cue aligned with BGP’s growth across the UK.

A bold yet refined brand symbol

The resulting logo is both robust and elegant, balancing architectural strength with a clear, directional identity. Scalable, distinctive, and meticulously crafted, the mark communicates trust, capability, and a deep sense of craftsmanship—providing BGP Consulting with a confident visual anchor for their renewed brand.

Simplicity and versatility

A powerful brand identity is often rooted in simplicity, clear, purposeful design that performs effortlessly across every environment. The BGP Consulting symbol was crafted to be instantly recognisable and highly versatile, ensuring it scales seamlessly from technical documentation to digital platforms without losing clarity or impact.

Every component of the identity contributes to a cohesive visual story. From the engineered geometry of the logo to the supporting colour palette and typography, each element has been selected to reflect BGP Consulting’s precision, reliability and commitment to delivering robust engineering solutions.

Crafting the brand through collaborative development

Iteration played a crucial role in shaping the final identity. Throughout the process, we engaged in regular feedback sessions with the BGP Consulting team, allowing us to refine, adjust and enhance the design at each stage. This collaborative approach ensured that the final mark not only met the project objectives but genuinely aligned with BGP Consulting’s values, technical focus and brand ethos. To get to the chosen final design, a series of concepts were proposed, a constant evolution of design and creativity is fundamental to the development of a new client brand.

Applications of the approved branding

The new brand has been enthusiastically received by BGP Consulting and their wider network of clients and industry partners. Following our delivery of the new branding, the team has been proactively promoting the refreshed identity across their marketing channels, ensuring strong visibility and consistent brand exposure.